The Death of The Open House

I remember in 1991 when you walked into a real estate office and it was a nice quiet place to work. When you needed to know about a listing, you walked into your office and pulled up an MLS BOOK to see if the listing you took three weeks to make it into this book. THIS is the reason Realtors did “OPEN HOUSES” on listings. If you took a listing on March 3rd, your property would not hit the MLS until the April MLS Book. This is why we took listings for 7 months or 13 months because it took 30 days to get you into MLS (depending on when you listed). We did “BROKER OPEN HOUSE” on Tuesday to let Realtors see the house (because it would not be in the MLS Book for a few weeks) and we did public open houses on weekends for the same reason, no MLS visibility yet.

As we moved to the mid 1990′s, that quiet sound was gone in Realty offices across America replaced by the constant sound of the DOT MATRIX printers and the computer age in real estate. You heard at least 3-4 of those printers going at it from sun up to sun down.

By the late 1990′s to early 2000′s, most MLS information was on a Windows based format and the use of laser printers and to a less efficient degree, those color “ink” machines took over. Virtual tours were born and to me, it seemed like a long time, the market, tech wise really remained steady, without any REAL useful marketing tools made available.

That was before now. That was before I discovered EXIT Realty and my new toolbox of marketing products. E-Listings and Exit Promo Shop. NOW, I can take a listing, take the pictures at the listing and go to my office and within 30-45 minutes I can have a menu of tools available. I can print a FULL COLOR GLOSSY, four page brochure in Promo Shop, I can pump out my “JUST LISTED” postcards for the community, I can e-mail that same flyer to top Realtors in the area and my database and I can do a few more things. My 1-800 number in E-Listings gives my recorded message to potential Buyers of my listings (under my name rider is the 1-800 recorded info line on this listing) and the buyer can hit a button and get my E-Tour right on their Smart Phone in seconds! My listings have a website dedicated to their house (www.whatever the listing address is) with downloadable flyers of the house, mapping to and from the house and other information. I can burn the E-Tour on a CD right from the program, label as well. All of this is sindicated to all major search engines with a click of a button. Social networks like Linkedin, Facebook and Myspace? Upload right to those sites as well. How about on-line tours and e-magazine? I could write for another 2 hours on those products alone!

Open House? Are you kidding? Why waste time waiting for a buyer when you can find 20 of them with the products I just mentioned? Since EXIT REALTY is the only major franchise born AFTER the tech revolution, we are MILES ahead of the competition on the marketing front.

Nobody offers less fees, more than 100% commissions, and all the marketing tools your mind can cover. Nothing compares to Exit! I am going on my 20th year in the business and I am not talking sour grapes here! In 2008 I was #1 WORLDWIDE with ERA and when I saw what EXIT had to offer me, I could not leave fast enough! I skipped the ERA Convention and did not even get my award in 2009 because I was on my way……. DANCING my way over to EXIT! Best decision I have ever made! If you would STOP looking out for your broker, who is also looking out for your broker and look at what is best for YOU and YOUR FAMILY, you will join OUR FAMILY here at Exit. The more you learn, the better decision you can make

http://www.headofrealestate.com

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What Was America Thinking in Nov of 2008?

What the heck is President Obama thinking? We just sent $70,000,000 to Pakistan for the flood relief? Why don’t those Muslims building the Masque near the site of ground zero throw some money that way? Why does President Obama want to bail out EVERYONE except the people on “Main Street” that he promised to help on the campaign trail?

The banks get a big TRILLION dollar bailout (paid for by the people on Main Street) and now are reporting record profits again. What do the banks do in return? Do they ease the Short Sale crises in America by making the process easier? NO, the are dragging out the process and then when they finally do make the deal happen, the go after everyone involved in the deal to cut fees and do their best NOT TO PAY THE PEOPLE who made the deal happen. Stuffing their own pockets. How is shortchanging those workers on Main Street going to stimulate the economy? If we can’t make any money selling Short Sales, why do we bother? My commissions have been cut well over six figures on Short Sales in the last few years, money that would have been spent and used to stimulate the economy. Now times me by over 500,000 Realtors across the USA! It seems like our President forgot who he was working for.

Now he (President Obama) decided to backpedal on the Masque being built near the site of the World Trade Center disaster. What he SHOULD HAVE SAID (had his Teleprompter been hooked up) was “They do have a right to build it anywhere they want, however I think they should use better judgement in their location of the Masque…… the American people and the people of New York have suffered enough” but as usual, he was apologizing FOR America instead of leading her. Anyone who thinks this guy has done a good job is nuts!

He is spending by the trillions trying to stimulate this flat economy. All he needs to do is cut the taxes of wealthy Americans and offer tax incentives to hire workers and this broken down machine of America can start her economic engine again. But this ARROGANT man refuses to do it because HE wants to be the one to invent a NEW WAY to do it……………… bankrupting America for a shot at history. Well the only history he is making is standing next to Jimmy Carter as the worst commanders in US HISTORY! I’ll bet George Bush is smiling because as much as Obama hates him, he made Bush look TERRIFIC compared to him. He is a despicable man and a despicable President.

http://www.headofrealestate.com

Why Not Buy Now?

Interest rates are at an ALL TIME LOW. Prices are at a 10 year low. Inventory is being bought by investors who are not flipping, but HOLDING. You can buy a home as an investment, put 20% down and rent it for far more than the mortgage payment.

What is always comical to me is when all of those “sheep investors” come out to play “big shot” like in the Stock Market boom 12-14 years ago when all of those lose “Day traders” came out of the woodwork. They were the big shots one day, then begging to dump the houses they bought when the stock market bubble broke. The slithered over to the real estate side……. 2004-2006 boom in real estate and everyone became a big shot again buying new construction to flip. The bubble broke in real estate and 2009 to today, the “Short Sale” guru’s (same guys) are trying to buy those “Short Sales” and not disclose to the lender that there is a higher offer on the table and they think they are NOT going to go to JAIL? (a few of those guys doing it in Tampa, driving a Lamborgini one day, behind bars now).

REALTORS: Out of the woodwork new agents in 2005 became overnight stars! The market crashed and they did not know how to sell real estate for real, so now they are out of the business. Here come the new group……. the ones that know more than all of us!

What the general consumer needs to understand is that a VETERAN BROKER and VETERAN AGENTS, the ones that are here for the long run are the most stable source of information and guidance from the jungle of this real estate mess! Check the resume’ of your agent before you follow them off the cliff. the real estate cliff that so many sheep have fallen off of since the beginning of time. There is money to be made, slow and steady if you follow the lead of an experienced agent!

STOP THE LEAK…. NOW!

As a past supporter of offshore drilling, I always assumed that those in charge had a plan to stop a massive oil leak like the one in the Gulf. The reason why I supported it was because I always thought the amount of oil spilled when they hit the well was minimal. Now THIS. It’s only a matter of time before hurricane season is clicking off one named storm after another and all that oil is swished around and no telling where in the world it will end up. This certainly will be the biggest disaster to the environment short of a nuclear accident.

I was thinking last night, why don’t the build a structure the size of a small house, with legs (like the Apollo Moon Lander) and sit it on top of the pipe. On top of the structure, put a circular pipe. They could slowly weld the pipe together and section by section lower it on top of the leak. Then the will have a large tube filling with the oil as it gushes up to the surface where it can be siphoned out into barges and hauled away, 100% clean.

It would take less than 7 days to build it and the environmental damage would be stopped. Why is this not being done? Certainly all those engineers have already thought of this simple solution? DUMBASSES!

Most would not support drilling offshore if they know this could happen. I’d rather pay $5.00 a gallon and have my clean beaches for my kids to enjoy.

Time For Property Taxes in Florida to Re-Boot

The Florida realty market is showing very strong signs of recovery. The last quarter of 2009 was very brisk, the first quarter of 2010 was very brisk. Two strong quarters or six straight months equals a recovering market. With the first time home buyers tax credit set to expire soon, why can’t the local and state governments do something very smart to get the market booming again.

Why not raise the sales tax in Florida 2% and eliminate property taxes altogether? This will stimulate the realty market, creating huge sums of revenue for Florida from the Doc Stamps on the Deed tax at every closing (Florida charges .70 for every $100 of the sale price to Sellers at closing). The sales tax increase will also make all the tourist pay their share for road wear and tear and it would lower the monthly payment on houses by as much as 25%, making housing more affordable than ever. It would certainly increase non-Florida resident sales for cash paying investors who will only need to pay insurance on those investments.

This will not happen because this type of legislation makes too much sense and our political leaders are stuck in old ways that will not change.

http://www.headofrealestate.com

Birth & Death of The Open House

I remember in 1991 when you walked into a real estate office and it was a nice quiet place to work.  When you needed to know about a listing, you walked into your office and pulled up an MLS BOOK to see if the listing you took three weeks to make it into this book.  THIS is the reason Realtors did “OPEN HOUSES” on listings.  If you took a listing on March 3rd, your property would not hit the MLS until the April MLS Book.  This is why we took listings for 7 months or 13 months because it took 30 days to get you into MLS (depending on when you listed).  We did “BROKER OPEN HOUSE” on Tuesday to let Realtors see the house (because it would not be in the MLS Book for a few weeks) and we did public open houses on weekends for the same reason, no MLS visibility yet.

As we moved to the mid 1990’s, that quiet sound was gone in Realty offices across America replaced by the constant sound of the DOT MATRIX printers and the computer age in real estate.  You heard at least 3-4 of those printers going at it from sun up to sun down.

By the late 1990’s to early 2000’s, most MLS information was on a Windows based format and the use of laser printers and to a less efficient degree, those color “ink” machines took over.  Virtual tours were born and to me, it seemed like a long time, the market, tech wise really remained steady, without any REAL useful marketing tools made available.

That was before now.  That was before I discovered EXIT Realty and my new toolbox of marketing products. E-Listings and Exit Promo Shop.  NOW, I can take a listing, take the pictures at the listing and go to my office and within 30-45 minutes I can have a menu of tools available.  I can print a FULL COLOR GLOSSY, four page brochure in Promo Shop, I can pump out my “JUST LISTED” postcards for the community, I can e-mail that same flyer to top Realtors in the area and my database and I can do a few more things.  My 1-800 number in E-Listings gives my recorded message to potential Buyers of my listings (under my name rider is the 1-800 recorded info line on this listing) and the buyer can hit a button and get my E-Tour right on their Smart Phone in seconds! My listings have a website dedicated to their house (www.whatever the listing address is) with downloadable flyers of the house, mapping to and from the house and other information.  I can burn the E-Tour on a CD right from the program, label as well.  All of this is sindicated to all major search engines with a click of a button. Social networks like Linkedin, Facebook and Myspace? Upload right to those sites as well.  How about on-line tours and e-magazine? I could write  for another 2 hours on those products alone!

Open House? Are you kidding? Why waste time waiting for a buyer when you can find 20 of them with the products I just mentioned?  Since EXIT REALTY is the only major franchise born AFTER the tech revolution, we are MILES ahead of the competition on the marketing front.

Nobody offers less fees, more than 100% commissions, and all the marketing tools your mind can cover. Nothing compares to Exit! I am going on my 20th year in the business and I am not talking sour grapes here! In 2008 I was #1 WORLDWIDE with ERA and when I saw what EXIT had to offer me, I could not leave fast enough!  I skipped the ERA Convention and did not even get my award in 2009 because I was on my way……. DANCING my way over to EXIT!  Best decision I have ever made! If you would STOP looking out for your broker, who is also looking out for your broker and look at what is best for YOU and YOUR FAMILY, you will join OUR FAMILY here at Exit.  The more you learn, the better decision you can make.

http://www.headofrealestate.com

The $50,000 Dog & Cat

So you are going to the local pet store and you see a cute little puppy.  SO CUTE and you can’t resist, you buy the dog and they become part of your family.

Fast forward 5-9 years.  Now it’s time to sell your house house!  You interview Realtors and hire one (probably if you are like most consumers, you hire the agent that tells you the highest price and who has the least amount of experience).  The Realtor who LOVED your Basset Hound or Lab.

The house will never sell for top dollar. NEVER.

The bottom line is this.  Pet odor is not escapable (unless you have a Poodle and if you get a dog, that is the ONLY breed that does not have a smell, but that will not eliminate the poop in your yard). 

Now let me get one thing straight, I love dogs and I own one myself.  HOWEVER, if you think you can own a dog and it not cost you value when you sell you have another thing coming.

Picture this: A buyer is looking at houses in a community.  All things being equal, the “pet” home will inevitably sell for less.  The poop smell in the yard will turn off the prospective buyer. The dirty baseboard will turn off the buyer.  The dog smell, the one YOU don’t notice because YOU are used to it, will turn the buyer off.

Pets are a HUGE responsibility.  If you own a dog, keep it clean. Pick up the waste from your yard, ALL of it. Train your dog. Ask friends for their HONEST opinion on the smell.  Notice your home and take special care to not let the dog damage anything. DON’T HAVE CARPET because ONE urine accident that goes undetected with add more “funk” to the air and you will not notice it, visitors to your house WILL.  If you own a cat, change the litter box two ways, often and frequent.

Not doing the above will cost you BIG BUCKS when you sell your home….. guaranteed!  For more information, go to http://www.headofrealestate.com

ASK THE REALTOR TO BE HONEST and to make recommendations.  Then do what they say and spend the money to eliminate the signs of “pethood” so you can minimize the impact.  I have sold homes that had absolutely ZERO signs of pets when in fact they had more than one dog!  It takes work to make it so but all things being equal, the million dollar home WITH the Lab with very careful and aware owners will sell for 5% to 10% less than the dogless home.  That is just the truth.