Realtors Without Lockbox Keys

10% of the Realtors sell 90% of the homesI posted on Face Book last week this entry: When the agent calls and says “Vince, I’m Whoever with XYZ Realty and I don’t have a lockbox key, can you open your listing for us” I IMMEDIATELY HIT THE DELETE KEY.What I got were 58 comments of varying viewpoints. Although I respect the real estate profession, I do not respect Realtors who ask the listing agent to show their buyers your listing either because they don’t have a lockbox key (a basic tool of the Realtor) or because “they are out of town.”

This is a despicable request for them to make and I immediately disqualify a buyer who would work with such an inept agent. I used to always accommodate those requests and I NEVER got an offer…… or a thank you, from the other agent.

Some agents said I was doing my seller a disservice by not showing to every possible buyer. I DISAGREE. I notice that the other agent NEVER says “I’m sending my buyer with a pre-qualification letter or proof of funds” because the other Realtor never checked. They run their business by the seat of their pants and just hope and pray I could close this buyer of theirs that they can’t close on any other deal. It is a disservice to my client not to carefully screen each potential buyer to weed out the ones that will be a problem later.

To those agents that DISAGREE, I will ask you: Have you ever had a seller load up their furniture and clean out the house and on the DAY of closing you find out the buyer can’t close? I know I have NOT because I am taking care of my sellers by screening those deadbeats out.

Agents that don’t have the basic tools or even the office support to help them show office clients available listings will not be in the business long. I can’t imagine asking another agent from another firm to show MY buyer their listing. How unprofessional to the BUYER is that? At least have another agent from your own office cover the showing for you.

Realtors sometimes get a bad rap……. and sometimes it’s our own fault.

For more information, go to: http://www.headofrealestate.com

Why Exit Realty OWNS THE NEXT DECADE

I have been with Exit Realty THREE YEARS NOW! Often you hear people in Exit talk about is the, residual income we all get from sponsoring agents into Exit. Everyone wants to bring agents into our company for the single level residual money, but as wonderful as Single Level Residuals are…….I think we lose focus on why our company as a whole is so much BETTER than the other brands.

After 18 years with ERA, I finished my last year with ERA, #1 worldwide for them. I realized then that I had spent 18 years climbing a ladder that was on the wrong building. I wanted to come to Exit so bad that I skipped the ERA Convention and did no get my award because I wanted to leave ASAP and start this new chapter in my career. Looking back, I spent close to $100,000 in franchise fees my last three years with ERA. What did I get for that? Access to a VIP tent at the ERA convention where I could get free coffee that lesser producers did not have access to. Management did not know my name despite consistently being in the top ten for them worldwide, year after year after year? I often wonder what kept me there so long? Why do agents not see the light? Why are we so loyal to people who clearly benefit from having us, but we don’t get anything in return? In Exit………. E V E R Y B O D Y WINS!

I wrote a blog in 2009 that if you go back and read it here on WordPress came 100% true (so far) for Tampa. I stated that ERA could not survive long term because the system they use is outdated, broken and will not work in this NEW realty market we are in. Well, in 2011, there are ZERO ERA franchises left in Tampa. One, ERA The Polo Group, was one of the most successful in ERA and the broker, Mario Polo is one of the finest real estate minds you will ever know. He did not fail ERA, ERA failed him by not changing with the times. Most of the major badges fail to look at the overall picture. THE AGENTS ARE THE COMPANY AND YOU BETTER TAKE CARE OF THEM.

With Exit, and this is the point of this blog, you get STATE OF THE ART MARKETING TOOLS, you get the best trainers in the industry and the level of support is so much better than I could have imagined. EXIT REALTY is the Rolls Royce of realty brands. Steve Morris is THE MIND of real estate and has been the leader of our badge since he gave birth to her over 12 years ago. With ERA, I thought CEO stood for “Career Ending Opportunity” because every time they announce a new CEO, they were gone before I could remember their name. At Exit, we have a solid foundation, solid leadership, solid marketing materials, leaders that DO HAVE A CLUE and are in front of the curve instead of always chasing it. Exit e-Listings, Exit Promo Shop are the best marketing tools in the industry bar none. Jeff Lobb is 100% on time with what is happening in the word of technology and we all know that changes hourly, Valerie Reyes can teach you how to bring in more agents and secure your and your family’s future, Bob McKinnen, Tami Bonell, Joyce, Steve Morris and on and on! Hands on management that truly cares about the brand, the agents and the image of what they are building.

I landed on real estate paradise when I landed on Exit. Yes, we have the residuals…………… but we have much, much more to offer than “just” residual income. I’m proud to be here! EXiT OWNS THE NEXT DECADE and beyond!

http://www.headofrealestate.com

#1 On Google? A Waste of Time of worth the Time?

OK, here we go again. Three new e-mails today with the promise to get me on the first page of Google. I saw another seminar invite with the subject the same. I know the Internet is now the #1 place most BUYERS start to search for listings……. but do they REALLY search Google looking for an AGENT? I would say 100% NO.

I understand that this Internet Google “guru” is touting numbers like “95% of buyers today start their home search on the Internet” and so fourth. But the fact is, MOST of that 95% starts on the Internet alright, but that traffic and “hit number” is driven by sites like Realtor.com and homes.com for example. The buyer finds the house and calls the agent that has the listing. Investing on the enhanced listings on Realtor.com for example and having a good amount of listings to input is MY #1 source of buyers leads.

Don’t be misled. Most of those touting this Google deal have never sold real estate before. I drive traffic to my own website with my own marketing. In 2010, in Tampa Florida, one of the worst realty markets in the USA where unemployment is around 18% and over 60% of homeowners are upside down, I had 115 sales sides. NONE of that business came from Google.

I’m not saying a good position on Google will not look good on a listing presentation, but I can easily overcome such a minor obstacle in my interview process.

To learn more, visit my website at http://www.headofrealestate.com

Why The Next Decade Belongs to Exit Realty

As a twenty year veteran of real estate, I missed the EXiT Realty boat for many years. I was hung up on the NAME of the company. Now that I’m here, the NAME is why I love the company. Exit has many meanings but the most important to Realtors is Exit, as in retirement! Where are you going now on your current path? Agents don’t move because most are sheep. They get a comfort level with the “brand” or just being in that location. But if you are an agent, consider this:

YOU HAVE NO STAKE IN THE COMPANY! YOU THINK THE BROKERAGE IS THE ASSET, BUT YOU ARE THE ASSET AND YOU ARE BEING BRAINWASHED BY THE OTHER SHEEP WHO DON’T GET IT!Agents don’t have a stake in the company and ownership and management does! It’s their job to keep you happy because you are a profit center for THEM, it’s not a profit center for YOU. At Exit, we have SINGLE LEVEL RESIDUALS! Understand it before you dismiss us! Agents DO have a stake in the company and because of Single Level Residuals, the sponsor agent will help you become more successful because they have an interest in you being more successful because they have a stake in your success! They will help you bring in others, not because they get a cut of them (remember, Exit is SINGLE LEVEL) but because those others will be the glue that keeps you here.

Understand this: In a world of 100% splits, Exit is the only brand where you can get to 200%, 300% or 400% and more! Ignore it and we will pass you by! Exit is still the fastest growing real estate franchise in the world today. We are growing! Look around, another of this badge falls, another one of those guys fails! We have the most innovative marketing tools available to us, we have the best training, we have SINGLE LEVEL RESIDUALS!No other brand makes more sense! Look at all the models and compare them to us! EVALUATE the systems and come to your own conclusion! See you over here soon!

http://www.headofrealestate.com

What I Know About Exit Realty 19 months in

It’s been 19 months now since I left my old badge and joined Exit Realty. Getting ready to leave Tampa soon for my second convention with Exit. I learned a few things since I have been here. #1, the grass IS greener on the other side sometimes and Exit is one of those exceptions. #2, what I thought was too good to be true IS true and the residual system is FOR REAL and not some “profit share” pipe dream. SINGLE LEVEL was a key word for me when I explain it to others. #3, the TOOLS and products that Exit offers are outstanding. Exit, thanks to corporate trainer Jeff Lobb is always on the forefront of the technology boom and he makes 100% certain we are not left behind! #4, Exit trainers are top notch! Jeff Lobb, Valerie Reyes, Alex Szinegh, Kevin Ahearn, Bill & Erica Nasby, Angel Tucker & Johnny Lowey are dedicated to this brand and are available to the agents. #5, you can call the president of the company, Tami Bonell and she WILL call you back! This accessability is simply unmatched. #6, CEO Steve Morris surrounds the brand with old veterans of our industry, Bob McKinnen for example, one of the key people in founding Century-21 is on our team and again, is accessible to the agents and brokers. #7, I can pick up the phone and call any agent or broker in the system and they will share whatever they are doing with me to help me expand my business. #8, if I get in a slump, I can call one of the corporate trainers and they will walk me out of it better than I was when I went into it (thank you Jeff Lobb for doing that for me this year…..TWICE, as I approach my 100th sale this year in a Tampa Bay real estate market that is one of the worst in North America).

I could write a book about EXIT. 20 years in this business and what I learned MOST and is the MOST important is that EXIT is not a job for the owners, agents and brokers, it is a FAMILY. I would not be doing justice if I did not mention the Forbes Family the regional owners of Florida. They ARE my family, EXIT is my family!

Can’t wait to BLAST OFF FOR DALLAS and spend time with all my brothers and sisters in Exit. Certainly I will come back to Tampa a better Realtor than when I left!

If you are an agent looking to make a change, check out your local EXIT affiliate. It is a life changing experience! Feel free to visit my website at http://www.HeadOfRealEstate.com and watch my video at the upper right hand corner titled “Why Exit” and I promise, you will be glad you did.

The Death of The Open House

I remember in 1991 when you walked into a real estate office and it was a nice quiet place to work. When you needed to know about a listing, you walked into your office and pulled up an MLS BOOK to see if the listing you took three weeks to make it into this book. THIS is the reason Realtors did “OPEN HOUSES” on listings. If you took a listing on March 3rd, your property would not hit the MLS until the April MLS Book. This is why we took listings for 7 months or 13 months because it took 30 days to get you into MLS (depending on when you listed). We did “BROKER OPEN HOUSE” on Tuesday to let Realtors see the house (because it would not be in the MLS Book for a few weeks) and we did public open houses on weekends for the same reason, no MLS visibility yet.

As we moved to the mid 1990′s, that quiet sound was gone in Realty offices across America replaced by the constant sound of the DOT MATRIX printers and the computer age in real estate. You heard at least 3-4 of those printers going at it from sun up to sun down.

By the late 1990′s to early 2000′s, most MLS information was on a Windows based format and the use of laser printers and to a less efficient degree, those color “ink” machines took over. Virtual tours were born and to me, it seemed like a long time, the market, tech wise really remained steady, without any REAL useful marketing tools made available.

That was before now. That was before I discovered EXIT Realty and my new toolbox of marketing products. E-Listings and Exit Promo Shop. NOW, I can take a listing, take the pictures at the listing and go to my office and within 30-45 minutes I can have a menu of tools available. I can print a FULL COLOR GLOSSY, four page brochure in Promo Shop, I can pump out my “JUST LISTED” postcards for the community, I can e-mail that same flyer to top Realtors in the area and my database and I can do a few more things. My 1-800 number in E-Listings gives my recorded message to potential Buyers of my listings (under my name rider is the 1-800 recorded info line on this listing) and the buyer can hit a button and get my E-Tour right on their Smart Phone in seconds! My listings have a website dedicated to their house (www.whatever the listing address is) with downloadable flyers of the house, mapping to and from the house and other information. I can burn the E-Tour on a CD right from the program, label as well. All of this is sindicated to all major search engines with a click of a button. Social networks like Linkedin, Facebook and Myspace? Upload right to those sites as well. How about on-line tours and e-magazine? I could write for another 2 hours on those products alone!

Open House? Are you kidding? Why waste time waiting for a buyer when you can find 20 of them with the products I just mentioned? Since EXIT REALTY is the only major franchise born AFTER the tech revolution, we are MILES ahead of the competition on the marketing front.

Nobody offers less fees, more than 100% commissions, and all the marketing tools your mind can cover. Nothing compares to Exit! I am going on my 20th year in the business and I am not talking sour grapes here! In 2008 I was #1 WORLDWIDE with ERA and when I saw what EXIT had to offer me, I could not leave fast enough! I skipped the ERA Convention and did not even get my award in 2009 because I was on my way……. DANCING my way over to EXIT! Best decision I have ever made! If you would STOP looking out for your broker, who is also looking out for your broker and look at what is best for YOU and YOUR FAMILY, you will join OUR FAMILY here at Exit. The more you learn, the better decision you can make

http://www.headofrealestate.com

And The Beat Goes On

The fallout continues in Tampa.  When I left my old franchise for greener (as in EXIT Realty) pastures in March, I made a bold prediction that old school franchise models with 6%-8% franchise fees were KILLING Brokers and making those models obsolete because of newer, “revenue sharing” models like EXIT and to a lesser extent, Keller Williams.  The loyal Brokers of my old franchise were outraged at that blog!  Now, here we are, less than one year later and three of the five of those Franchises in Tampa have either closed their doors or are no longer affiliated with that brand, including the areas most prestigious and well known, closing last Friday. . . . . . coincidence….. or glimpse of the future?

Are they cutting those fees so the agents and brokers can survive the meltdown?  It LOOKS to me like they are not.  At least my old broker kept charging me the 6% fee in 2008.  Where did that get them?  Brokers need to stand up and demand change or they will face a fairly certain demise.  EXIT is proof that everyone can win.  Corporate GREED has killed many firms, real estate, Wallstreet and any other business that refused to change.  EXIT is the only major brand that was born AFTER the Internet explosion in the late 1990’s and they have a clear structure and picture of what the future of real estate looks like and it look very TEAL in color!

Bottom line is this: With traditional models of the old franchises, the AGENT HAS NO STAKE IN THE COMPANY THEY WORK FOR (and getting eaten alive by franchise fees and desk fees)!  The last time I checked, THE AGENTS are the ASSETS of the brokerage!  With those models, it seems like they think the Brokerage is the asset.

I can’t see any way possible to avoid the inevitable….. in another decade, EXIT REALTY will be the largest, most successful model in the game.  Single level residual!  Learn the term!  With EXIT, YOU are the Recording Artist and the Agent you sponsor in is the CD you cut.  Everytime someone buys the CD or downloads your music (the agent makes a sale), YOU get a residual! 

If you don’t understand, you need to at least find out what Exit is all about.  TRAINING, the best in the business.  Residuals? No other franchise offers this alternate stream of income.

With Team Arcuri being ranked #1 worldwide with ERA in 2008, I looked at every model, including 100% models.  I saw the future.  The ONLY company where you can earn more than 100%.  110%, 200% are all realistic goals and can and have been attained by agents.  To learn more, go to http://www.headofrealestate.com or click this link for a video that explains the EXIT system: http://www.headofrealestate.com/videos_sponsoring.html