What I Know About Exit Realty 19 months in

It’s been 19 months now since I left my old badge and joined Exit Realty. Getting ready to leave Tampa soon for my second convention with Exit. I learned a few things since I have been here. #1, the grass IS greener on the other side sometimes and Exit is one of those exceptions. #2, what I thought was too good to be true IS true and the residual system is FOR REAL and not some “profit share” pipe dream. SINGLE LEVEL was a key word for me when I explain it to others. #3, the TOOLS and products that Exit offers are outstanding. Exit, thanks to corporate trainer Jeff Lobb is always on the forefront of the technology boom and he makes 100% certain we are not left behind! #4, Exit trainers are top notch! Jeff Lobb, Valerie Reyes, Alex Szinegh, Kevin Ahearn, Bill & Erica Nasby, Angel Tucker & Johnny Lowey are dedicated to this brand and are available to the agents. #5, you can call the president of the company, Tami Bonell and she WILL call you back! This accessability is simply unmatched. #6, CEO Steve Morris surrounds the brand with old veterans of our industry, Bob McKinnen for example, one of the key people in founding Century-21 is on our team and again, is accessible to the agents and brokers. #7, I can pick up the phone and call any agent or broker in the system and they will share whatever they are doing with me to help me expand my business. #8, if I get in a slump, I can call one of the corporate trainers and they will walk me out of it better than I was when I went into it (thank you Jeff Lobb for doing that for me this year…..TWICE, as I approach my 100th sale this year in a Tampa Bay real estate market that is one of the worst in North America).

I could write a book about EXIT. 20 years in this business and what I learned MOST and is the MOST important is that EXIT is not a job for the owners, agents and brokers, it is a FAMILY. I would not be doing justice if I did not mention the Forbes Family the regional owners of Florida. They ARE my family, EXIT is my family!

Can’t wait to BLAST OFF FOR DALLAS and spend time with all my brothers and sisters in Exit. Certainly I will come back to Tampa a better Realtor than when I left!

If you are an agent looking to make a change, check out your local EXIT affiliate. It is a life changing experience! Feel free to visit my website at http://www.HeadOfRealEstate.com and watch my video at the upper right hand corner titled “Why Exit” and I promise, you will be glad you did.

The Power of Video

The video revolution is upon us.  It is so crazy to me!  My real estate coach, Allen Pendley first introduced me to video in 1994, well over a decade before it’s time! What foresight!   I had a VHS tape that I used to give my sellers as a pre-listing tool so I could sell myself before the actual face to face meeting with the client.  My conversion rate went up by over 50% the first six months I started using video and I was hooked!  From that day forward, I have been on the video bandwagon.  Back then, I used to order those VHS tapes by the truckload. Every FSBO, every expired, every withdrawn listing had my video. I sent the video to all the news stations, sports franchises, sports agents, politicians, past clients, neighbors of houses I listed, open house giveaways to potential clients. Anyone who would take one, got one!  I WORKED THEN and it works even better now.

In 2010, clients EXPECT you to have products like video (now in digital format as well as CD and DVD as opposed to VHS tape) and upscale websites (shout out to Dave Mikes at Bedrock Media who designed my website, as well as many other agents across the USA) to showcase your marketing.  If you can’t outshine the other Realtors your client is interviewing, how can they reasonably expect you to make their house outshine the thousands of other houses for sale in MLS?

Agents, if you are not on board, join the video revolution today. The market is already shifting back to the good side and if the last recession told us one thing it was to aggressively market yourself during the recession.  I saw an ad the other day that noted that companies that aggressively marketing their product in the recession of the early 90’s saw a 400% increase in business when the market returned.  Those who waited until the market recovery before aggressively advertising saw only a 30% increase in business.

Now is not only the time to make your 2010 business plan, it’s time to add video into your business and make your plan for this new decade we are just starting.  The money is just waiting for you.

To see how I use video in my business, go to http://www.headofrealestate.com