#1 On Google? A Waste of Time of worth the Time?

OK, here we go again. Three new e-mails today with the promise to get me on the first page of Google. I saw another seminar invite with the subject the same. I know the Internet is now the #1 place most BUYERS start to search for listings……. but do they REALLY search Google looking for an AGENT? I would say 100% NO.

I understand that this Internet Google “guru” is touting numbers like “95% of buyers today start their home search on the Internet” and so fourth. But the fact is, MOST of that 95% starts on the Internet alright, but that traffic and “hit number” is driven by sites like Realtor.com and homes.com for example. The buyer finds the house and calls the agent that has the listing. Investing on the enhanced listings on Realtor.com for example and having a good amount of listings to input is MY #1 source of buyers leads.

Don’t be misled. Most of those touting this Google deal have never sold real estate before. I drive traffic to my own website with my own marketing. In 2010, in Tampa Florida, one of the worst realty markets in the USA where unemployment is around 18% and over 60% of homeowners are upside down, I had 115 sales sides. NONE of that business came from Google.

I’m not saying a good position on Google will not look good on a listing presentation, but I can easily overcome such a minor obstacle in my interview process.

To learn more, visit my website at http://www.headofrealestate.com


Short Sale “Flip” Realtors

Short Sale ThiefHere we go again! Now before you decide to crucify me, read the entire blog. for my point. It seems that in every Bull or Bear Market in real estate, you can always count on a few things. In a Bear Market, you can always see the late-night infomercial’s of “get rich quick buying foreclosures” programs. In the 1980’s and 1990’s, it was Dave Del Dato, today, take your pick. Consumer: those guys get wealthy selling you DVD’s not buying foreclosures! Want to make money in real estate? Hire a reputable Realtor who knows the renovation game and who is experienced themself in that process. If 2005-2007 taught you anything, it should be that in real estate and the stock market speculation business, there are risks.

Now, here is what else you can depend on: Shady Realtors slithering out from their holes to “help you” get in front of the market. In 2005, how many Realtors did I see buying houses for $500,000 and then the lender giving them $200,000 on top of that to “renovate” the home (that never seemed to get renovated). They were driving new Ferrari’s and Lambo’s and when the market went belly up, they gave the houses back to the bank, but kept the cash. Sooner or later, when this market clears up, I’m certain jail will be in order for some of them.

Now the Short Sale scam artists. They show up with “I’ll negotiate the short sale for you” plan. You list your home with this Agent and a third party negotiates your sale. Say you owe $250,000 and this “negotiator” you hired gets an approval for a sale at $150,000 (and assume the market fell 50% to 60% in your area). Then, that Realtor puts in MLS that they have an approval for $175,000. Then Realtor B from 123 Realty brings an offer for $175,000. Well, the Realtor and his buddy just put $25,000 in their pocket EXTRA without trying to disclose too much to anyone about what is going on.

Nobody got hurt right? WRONG! First of all, in my opinion, it is unethical for a Realtor to be involved with this practice. For one thing, knowing you can sell for more and selling this lower offer to the bank while KNOWING you are going to flip this house for extra money is flat out misleading the banks. I don’t care what your personal opinion is about the banks and how they screw Realtors and cut our fees at the table and that government bailed them out. What is WRONG is WRONG and two or three wrongs by the bank does not give us the right to STEAL MONEY from anyone. The people getting SCREWED are the SELLERS who hired those agents under the pretense that they were being helped. The fact is, most Sellers will have a judgement put against them for the deficiency of the sale. So instead of the seller in this example getting $75,000 judgement against them, they will now have a $100,000 judgement against them. THEY HAVE TO PAY THAT MONEY BACK THAT THE REALTOR JUST STOLE FROM THE BANK.Sooner or later, the house of cards will come down again and close all the loopholes. But for now, those Realtors who participate in this type of sale should be ashamed of themself. Before you cry “Sour Grapes” because I am not making that money, I have closed 94 sides in 2010 and will close well over 100 transactions this year. I have been selling real estate for twenty years now and the REASON I have lasted this long is because I refuse to deal from the bottom of the deck and I refuse to screw the Sellers who hire me to get them out of the scenario that they are in. If that means I take a haircut at the closing table, I’ll take it. What I refuse to do is feed my greed at the expense of others while hiding under the “it’s legal” defense. It is NOT MORALLY correct and if those Agents would get off their lazy asses, they would be able to make a nice living as a Realtor ………………….. while genuinely helping people. There are no short cuts in real estate.


Why Exit will Be The Largest Brokerage

NO DOUBT IN MY MIND that by 2019 Exit will be the largest brokerage firm in North America.

I have now been selling real estate in Florida since 1991.   I feel like I made all the right moves since then except one critical mistake.  I failed to see or comprehend the “Exit formula” when it first came to Florida around 1997.  While I was recruiting agents for my old brokers, I could have been receiving my 10% residuals from those other agents instead of getting a $20 gift card from Starbucks.  I look at Valerie Reyes, Jaret Whitney, Wayne Furlong and countless others in the Exit system who did grasp the system and wonder what could and should have been for me and more importantly, my family

I think of the $56,000 my Team paid in Franchise fees to ERA in 2008, instead of the minimal Exit  fees (that are capped at a fair and reasonable rate).

I think how stupid I was for not taking advantage of the first class, best I have ever (EVER) seen training.  I was working on a brochure on my new listing and thought to myself, what if I had this tool available to me years ago?

I think of the times I thought I was doing good to get a 70%, 80% and 90% split.  When I left ERA I was on a 95% split (minus the 6% franchise fee for a NET of 89%).  How stupid of me not to think OUTSIDE the box.  Now I’m looking at a 70% split with Exit, added to just a few agents I brought in and it is easy, very easy AFTER LESS THAN ONE YEAR IN THE SYSTEM to see a 110%, 120% split. 

I did not understand the Single Level concept.  BETTER BELIEVE I KNOW IT NOW. For those who were like me let me explain it like we were 10 years old.  YOU bring an agent into the Exit system (your office, the office across town or the one in Canada) and YOU get 10% from every sale that agent makes PER YEAR up to $10,000 PER YEAR (Every Year).  You DO NOT SPLIT THAT with anyone else.  It does not go “down the line” with each person getting .25.  It is all about YOU.  You bring in 5 agents who average $75,000 per year and that is $37,500 per year. The next year you bring in two more agents who make $100,000 per year and you make $57,000 per year BEFORE you add what you make from listing and selling real estate. 

I wonder what Valerie Reyes split is? 600%, 650% ?

If you are a Realtor and you have an Exit office in your vicinity, I’m asking you to do something for your family.  Take a look at the Exit formula.  Call the broker of that office and check them out.  You may be 100% happy in your current office, but if you could bring a few agents WITH you to Exit, you can get the 10% residuals, bring the agents you like and help them bring in agents.  After all, WHERE are they going after they have 5-6 agents under them?

The BEST PART is this.  Because other agents make money by bringing you in, top agents are motivated to tell you EVERYTHING they know because they want to help you get to a minimum of $100K so they can get  the most money.  If you don’t make a ton of money, they don’t benefit!  Instead of the top agents hiding, they are helping you grow.

Don’t wait ten more years before you see this.  In ten years you can be in Nassau……. collecting your six figure residuals.  To learn more about this exit system, click this link http://headofrealestate.com/videos_sponsoring.html

Or go to my website at http://www.headofrealestate.com to learn more.  Stop wasting your future and join Exit as soon as you can. 


Also, if you like the website and want one like mine, email my web designer Dave Mikes at dmikes@bedrockmedia.com. He is THE BEST.

Full Disclosure…… to your Agents


As many of us know, franchise fees for MOST large real estate firms (not Exit Realty) are getting out of hand.  Six percent of your gross commission, right off the top seems like a large cut for what you get (do you really get anything?).  If an agent was on a 70/30, they are really on a 64/36.  It’s understandable really since the broker HAS to pay the money……….. right?

What if everything is not what is seems?  What if that broker had an agreement with the franchise that if the company hit a certain production goal, like for example, $50,000,000, that  the broker would get 2/3 of the franchise fee BACK at the end of the year.  If the broker never mentioned that to the agents that work at that firm, do you think that is fair?

What if the agent cut a “side deal” with a client to cut the broker out of money.  Do you think that would make the broker angry?  If you were an agent that made $100,000 and paid $6,000 in franchise fees and your broker got back $4,000 from your fees at the end of the year and forgot to tell you, how would you feel?  They tell you that “they can’t give you that split” because of franchise fees and they forget to tell you that if the company hits a certain goal, they get the money “kicked back” to them.  That practice would be just W R O N G.

That is why I love EXIT.  Franchise fees are simple, low and CAPPED.  I came from a big franchise and I hit my “cap” almost overnight it seemed and it beats the hell out of the $57,000 in franchise fees my team payed in 2008………………………. and “what if” my old broker got 2/3 of that back and forgot to tell me?  NO WONDER EXIT REALTY IS GROWING!  They treat their agents like they are part of the family because they (WE) are! We get paid for bringing in agents, we get referrals from other agents, we help the company grow, they help us grow!

Why would you work anywhere else?  Where else can you make over 100%?  As a matter of fact, you can make 200%, 300%, 400% and 500% if you are with EXIT.  Yea, you can make $50,000 selling real estate and $500,000 from single level residuals.  If you don’t know the EXIT formula, trust me, your current broker does not want you to know and things are just the way they like it because if you knew all of the facts, you would sprint, not walk to your nearest Exit office and join!

For more information about Exit Realty, go to: http://www.headofrealestate.com

This Blog certainly did not upset any Exit Brokers, but I can imagine how many Brokers for those “other guys” would really be upset that a BIG, well kept secret of the big corporations, somehow leaked out…… assuming that this actually was the case. 

I say, “read between the lines” and join Exit!

What Is Sponsoring?

This year I celebrated my 18th year in real estate!  Over almost two decades, I have seen it all.  ESPECIALLY how the overall business is run, from local independents, to major franchises to discount brokerages.  One thing virtually none of them “get” is the FACT that it is the AGENTS that are the assets of any company.  National franchises generally view THE COMPANY as the asset.

I was with my old badge (a national franchise) virtually my entire career under three different owners over the years since 1991.  In my opinion, that brand never looked at me, even when I was #4 worldwide, #5 worldwide and #1 worldwide, despite paying well into the six figures in franchise fees over the years.  I was the #1  Agent in Tampa Bay from 1995-2008 for that national brand.  When I was with company #1, they were a top 50 office worldwide with that brand.  In my opinion, the corporation viewed that broker as “the king” and when I left for another office of the same brand, they stayed loyal to my previous broker.  A year or two later, my new company became a top 50 franchise (as the old firm fell off the map) and in my opinion, corporate sucked up to the new broker (and old broker who broke into the top 50 status from the fruit of my labor).  Then, the owner unexpectedly passed away and there was a split in ownership.  I went with another  broker who purchased another old sinking ship  from that brand and I was his big fish.  Soon, he was a top 100 office and was very close to breaking into the top 50 with this national franchise model.  In my opinion, Corporate still was on my old company, a day late and a dollar short like they always seem to be.  Now, arguably the most successful office in Tampa  for their franchise when I left (based on 2008 sales volume)  is on very shaky legs as I write this.  Where was the support for ME the Agent?  In my opinion, they were so busy viewing the company as the asset, that they forgot about the AGENTS that pay the bills.  It’s not the local Broker / Franchise owners fault.  In my opinion, the parent company has taught them that THEY are the asset.  They are not, it is the agents that chose to work there, at any office, that is the true asset.

What makes EXIT Realty any different?  How about Sponsoring!  Just like Wal-Mart or the insurance industry, EXIT is built on the company growing through the AGENT and Exit views the AGENTS as the asset, not the owner or single company.  Is this bad? Well, I say “No” it is not bad.  I think it is a great floor plan to build a company around.  If the AGENTS are the focus of the COMPANY, both the Agent and Company are better off (anyone listening at big franchises)?  I am so sold on this format, that I bought an EXIT Franchise of my own just 6  months into me becoming an Agent with Exit.  You can imagine how upset my Broker Wayne Furlong must be at me leaving his firm after just six months right?  After all, Brokers are ALWAYS mad at us when we leave, especially when you are buying the same brand and creating competition!  Somebody forgot to tell EXIT Realty International about that because my old broker, Wayne Furlong has been my biggest cheerleader and he has not only given his blessing, he has been involved first hand with helping me set up.  Other Exit brokers are helping as well because in EXIT, they (WE) all understand that by building the company together, we ALL  get stronger together.

When I was with my old franchise, two of their biggest brokers in Tampa Bay (both the SAME brand) were suing each other constantly.  Corporate did NOTHING to get involved and stop this damaging practice.  I can’t imagine Exit allowing that to happen in any market they have.  The total opposite is true! Exit Brokers, Agents and Owners are HELPING each other!

By sponsoring agents into the system, other Exit Agents actually “own” part of the other agent they bring in!  They help that agent become more successful.  I am SO IMPRESSED with this Exit Formula that I want to tell the world!  If you want to learn more, click this link and take a look at this Sponsoring Video all about how Exit works: http://www.headofrealestate.com/videos_sponsoring.html

For more information on this subject, you can call me direct on my cellular phone at 813-Vincent or visit my website at http://www.headofrealestate.com

This BLOG is the sole opinion of Vincent Arcuri and does not necessarily reflect the opinion of Exit Realty, Exit Realty International or any other Exit Realty broker, Agent or Owner.

It’s FUN To Be A Realtor Again!

I don’t know if it was my move to EXIT or if the real estate world is changing for the better!  The last 60 days have been VERY busy for us!  30 more days makes a full quarter of improved sales.  That is enough for the media to jump on board!  The fact that prices have started to get stable in Tampa Bay, one of the worst hit markets for property depreciation, tells me the rest of the world must be improving as well!

The late night infomercials are filled with “get rich quick” and “no money down” books and CD’s to buy so you know we are at the bottom!  Seems like with every rise and fall of the market, we get those shady products trying to suck the public into false promises (trust me, if they knew where to buy houses for $500, they would not be selling books to tell everyone about it, they would be in the Fortune 500 as one of the wealthiest people in the USA, not selling CD’s on late night T.V.).

It’s fun to be a Realtor again.  I know it is not that way for everyone, but it is getting better!  For the record, my first few months with EXIT Realty have been incredible, fantastic and wonderful!  If you are a Realtor reading this blog and you should take a look at what EXIT has to offer in your town!

For more information, go yo http://www.headofrealestate.com

Thank you EXIT Realty!


Been in EXIT for three weeks now. THREE WEEKS! My partner Jason Garcia and I have gotten THREE referrals through the EXIT system. That is THREE more referrals I have gotten from ERA in the past 14 years! I get calls DAILY from brokers, agents and even the President of EXIT in North America, Tami Bonnell. I NEVER received a call from Brenda Caserly (President & CEO of ERA) ever. Not when I finished #4 worldwide with ERA, not when I finished #1 Worldwide with ERA. Forget the fact that I have paid about $100,000 in franchise fees the past 3-4 years. When I look at the support I am getting from EXIT, from my Broker, the LEGENDARY Wayne Furlong (who sold 365 houses in 365 days in 2005, a guy who was HOMELESS and living out of his car) to Scott Forbes (regional owner of EXIT) and his entire family. I’m riding on cloud EXIT. It feels good and I am so jacked up again about this business.

I feel like I have been in jail for ten years and now I am FREE again. While I was writing this blog, I got a call from an EXIT broker in Texas. Referral # 4. UNREAL. Without a doubt, EXIT will take my business to another level, ESPECIALLY when this market turns and I get about 100 agents to join in. THAT is when my EXIT plan will be in full force. Join now while the market is slow because when it turns, you will be as prepared as I am!

The guy pictured above is the only person from EXIT I have not heard from YET. This is Steve Morris, Founder & CEO of EXIT. I’m not a gambling man, but I’d bet everything I have in this world that I will hear from him as well in the next 30 days! I’ll keep you posted. All I know is EXIT Realty is as FIRST CLASS of an organization that I have ever seen, known or been affiliated with. I wake up everyday excited to go to work again. The feeling I get in my HEART is that EXIT REALLY and TRULY CARES about me and my family.

Care to join me? For more information on EXIT, go to http://www.headofrealestate.com