Why The Next Decade Belongs to Exit Realty

As a twenty year veteran of real estate, I missed the EXiT Realty boat for many years. I was hung up on the NAME of the company. Now that I’m here, the NAME is why I love the company. Exit has many meanings but the most important to Realtors is Exit, as in retirement! Where are you going now on your current path? Agents don’t move because most are sheep. They get a comfort level with the “brand” or just being in that location. But if you are an agent, consider this:

YOU HAVE NO STAKE IN THE COMPANY! YOU THINK THE BROKERAGE IS THE ASSET, BUT YOU ARE THE ASSET AND YOU ARE BEING BRAINWASHED BY THE OTHER SHEEP WHO DON’T GET IT!Agents don’t have a stake in the company and ownership and management does! It’s their job to keep you happy because you are a profit center for THEM, it’s not a profit center for YOU. At Exit, we have SINGLE LEVEL RESIDUALS! Understand it before you dismiss us! Agents DO have a stake in the company and because of Single Level Residuals, the sponsor agent will help you become more successful because they have an interest in you being more successful because they have a stake in your success! They will help you bring in others, not because they get a cut of them (remember, Exit is SINGLE LEVEL) but because those others will be the glue that keeps you here.

Understand this: In a world of 100% splits, Exit is the only brand where you can get to 200%, 300% or 400% and more! Ignore it and we will pass you by! Exit is still the fastest growing real estate franchise in the world today. We are growing! Look around, another of this badge falls, another one of those guys fails! We have the most innovative marketing tools available to us, we have the best training, we have SINGLE LEVEL RESIDUALS!No other brand makes more sense! Look at all the models and compare them to us! EVALUATE the systems and come to your own conclusion! See you over here soon!

http://www.headofrealestate.com

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What I Know About Exit Realty 19 months in

It’s been 19 months now since I left my old badge and joined Exit Realty. Getting ready to leave Tampa soon for my second convention with Exit. I learned a few things since I have been here. #1, the grass IS greener on the other side sometimes and Exit is one of those exceptions. #2, what I thought was too good to be true IS true and the residual system is FOR REAL and not some “profit share” pipe dream. SINGLE LEVEL was a key word for me when I explain it to others. #3, the TOOLS and products that Exit offers are outstanding. Exit, thanks to corporate trainer Jeff Lobb is always on the forefront of the technology boom and he makes 100% certain we are not left behind! #4, Exit trainers are top notch! Jeff Lobb, Valerie Reyes, Alex Szinegh, Kevin Ahearn, Bill & Erica Nasby, Angel Tucker & Johnny Lowey are dedicated to this brand and are available to the agents. #5, you can call the president of the company, Tami Bonell and she WILL call you back! This accessability is simply unmatched. #6, CEO Steve Morris surrounds the brand with old veterans of our industry, Bob McKinnen for example, one of the key people in founding Century-21 is on our team and again, is accessible to the agents and brokers. #7, I can pick up the phone and call any agent or broker in the system and they will share whatever they are doing with me to help me expand my business. #8, if I get in a slump, I can call one of the corporate trainers and they will walk me out of it better than I was when I went into it (thank you Jeff Lobb for doing that for me this year…..TWICE, as I approach my 100th sale this year in a Tampa Bay real estate market that is one of the worst in North America).

I could write a book about EXIT. 20 years in this business and what I learned MOST and is the MOST important is that EXIT is not a job for the owners, agents and brokers, it is a FAMILY. I would not be doing justice if I did not mention the Forbes Family the regional owners of Florida. They ARE my family, EXIT is my family!

Can’t wait to BLAST OFF FOR DALLAS and spend time with all my brothers and sisters in Exit. Certainly I will come back to Tampa a better Realtor than when I left!

If you are an agent looking to make a change, check out your local EXIT affiliate. It is a life changing experience! Feel free to visit my website at http://www.HeadOfRealEstate.com and watch my video at the upper right hand corner titled “Why Exit” and I promise, you will be glad you did.

Short Sale “Flip” Realtors

Short Sale ThiefHere we go again! Now before you decide to crucify me, read the entire blog. for my point. It seems that in every Bull or Bear Market in real estate, you can always count on a few things. In a Bear Market, you can always see the late-night infomercial’s of “get rich quick buying foreclosures” programs. In the 1980’s and 1990’s, it was Dave Del Dato, today, take your pick. Consumer: those guys get wealthy selling you DVD’s not buying foreclosures! Want to make money in real estate? Hire a reputable Realtor who knows the renovation game and who is experienced themself in that process. If 2005-2007 taught you anything, it should be that in real estate and the stock market speculation business, there are risks.

Now, here is what else you can depend on: Shady Realtors slithering out from their holes to “help you” get in front of the market. In 2005, how many Realtors did I see buying houses for $500,000 and then the lender giving them $200,000 on top of that to “renovate” the home (that never seemed to get renovated). They were driving new Ferrari’s and Lambo’s and when the market went belly up, they gave the houses back to the bank, but kept the cash. Sooner or later, when this market clears up, I’m certain jail will be in order for some of them.

Now the Short Sale scam artists. They show up with “I’ll negotiate the short sale for you” plan. You list your home with this Agent and a third party negotiates your sale. Say you owe $250,000 and this “negotiator” you hired gets an approval for a sale at $150,000 (and assume the market fell 50% to 60% in your area). Then, that Realtor puts in MLS that they have an approval for $175,000. Then Realtor B from 123 Realty brings an offer for $175,000. Well, the Realtor and his buddy just put $25,000 in their pocket EXTRA without trying to disclose too much to anyone about what is going on.

Nobody got hurt right? WRONG! First of all, in my opinion, it is unethical for a Realtor to be involved with this practice. For one thing, knowing you can sell for more and selling this lower offer to the bank while KNOWING you are going to flip this house for extra money is flat out misleading the banks. I don’t care what your personal opinion is about the banks and how they screw Realtors and cut our fees at the table and that government bailed them out. What is WRONG is WRONG and two or three wrongs by the bank does not give us the right to STEAL MONEY from anyone. The people getting SCREWED are the SELLERS who hired those agents under the pretense that they were being helped. The fact is, most Sellers will have a judgement put against them for the deficiency of the sale. So instead of the seller in this example getting $75,000 judgement against them, they will now have a $100,000 judgement against them. THEY HAVE TO PAY THAT MONEY BACK THAT THE REALTOR JUST STOLE FROM THE BANK.Sooner or later, the house of cards will come down again and close all the loopholes. But for now, those Realtors who participate in this type of sale should be ashamed of themself. Before you cry “Sour Grapes” because I am not making that money, I have closed 94 sides in 2010 and will close well over 100 transactions this year. I have been selling real estate for twenty years now and the REASON I have lasted this long is because I refuse to deal from the bottom of the deck and I refuse to screw the Sellers who hire me to get them out of the scenario that they are in. If that means I take a haircut at the closing table, I’ll take it. What I refuse to do is feed my greed at the expense of others while hiding under the “it’s legal” defense. It is NOT MORALLY correct and if those Agents would get off their lazy asses, they would be able to make a nice living as a Realtor ………………….. while genuinely helping people. There are no short cuts in real estate.

http://www.headofrealestat.com

Listing Agent Must Accompany?

The dumbest thing I see in MLS today is “Listing Agent Must Accompany Showings” in MLS. If you are a Seller, here is a message from Vincent Arcuri: I will NOT be showing your house to my potential Buyers.

Dear Mr. & Mrs. Seller: You are asking why your Realtor attending the showings is not a good idea? I can give you a truck load of reasons why they SHOULD NOT be there but I will keep it short. #1) Nobody in real estate is ever on time. Either I will be running late because the buyer took longer than expected to look at each house or the agent meeting us there is running late so all the showings get pushed back. #2) Your Realtor wants to tell my buyer about every little detail of the house “here is the master bedroom” and “look at that chair rail” and drags what should be a regular showing into this 45 minute DRAMA of an agent trying to show off their real estate knowledge. #3) NOTE TO THOSE REALTORS: Buyers are emotional. They will not buy a house over another because yours is better built and the trusses are commercial grade. They like the pool, they like the location, they think this is the coolest house for the money? SOLD. You being there is not making one ounce of difference in the sale price or if my buyer is going to purchase the house or not. #4) When my buyer is late and you throw attitude around, it further puts your listing in the doghouse.

Locboxes today are safe, effective can be set for showings during certain hours and have the security needed to protect sellers. I set mine from 9:00AM to 8:00PM and deactivate the box at night. After each Agent that opens the box, I will get all the data on-line from MLS. I leave as much information as possible about the home IN THE HOME for any interested buyers to take with them. My listings are EASY to SHOW. That makes them SHOW MORE and the chances of a higher sales price and a faster time to sell are much better.

EGO should be left out of the process and that is what some agents are trying to do when showing up for every showing. Some top producers not have their assistants show up for them! AS IF! Who do WE as AGENTS make the home selling process so difficult on each other! We talk about the banks and how horrible they handle the short sales and REO’s and we do no better as a group.

Making listing difficult to show is a mistake and is not the best representation for your seller or buyers in the marketplace. We can do better.

http://www.headofrealestate.com

What Was America Thinking in Nov of 2008?

What the heck is President Obama thinking? We just sent $70,000,000 to Pakistan for the flood relief? Why don’t those Muslims building the Masque near the site of ground zero throw some money that way? Why does President Obama want to bail out EVERYONE except the people on “Main Street” that he promised to help on the campaign trail?

The banks get a big TRILLION dollar bailout (paid for by the people on Main Street) and now are reporting record profits again. What do the banks do in return? Do they ease the Short Sale crises in America by making the process easier? NO, the are dragging out the process and then when they finally do make the deal happen, the go after everyone involved in the deal to cut fees and do their best NOT TO PAY THE PEOPLE who made the deal happen. Stuffing their own pockets. How is shortchanging those workers on Main Street going to stimulate the economy? If we can’t make any money selling Short Sales, why do we bother? My commissions have been cut well over six figures on Short Sales in the last few years, money that would have been spent and used to stimulate the economy. Now times me by over 500,000 Realtors across the USA! It seems like our President forgot who he was working for.

Now he (President Obama) decided to backpedal on the Masque being built near the site of the World Trade Center disaster. What he SHOULD HAVE SAID (had his Teleprompter been hooked up) was “They do have a right to build it anywhere they want, however I think they should use better judgement in their location of the Masque…… the American people and the people of New York have suffered enough” but as usual, he was apologizing FOR America instead of leading her. Anyone who thinks this guy has done a good job is nuts!

He is spending by the trillions trying to stimulate this flat economy. All he needs to do is cut the taxes of wealthy Americans and offer tax incentives to hire workers and this broken down machine of America can start her economic engine again. But this ARROGANT man refuses to do it because HE wants to be the one to invent a NEW WAY to do it……………… bankrupting America for a shot at history. Well the only history he is making is standing next to Jimmy Carter as the worst commanders in US HISTORY! I’ll bet George Bush is smiling because as much as Obama hates him, he made Bush look TERRIFIC compared to him. He is a despicable man and a despicable President.

http://www.headofrealestate.com

Craigs List and Lazy Realtors

OK, I go to put some of my listings on Craigslist today and what do I see but MY LISTING listed with another brokerage firm! I was flabbergasted to say the least! I know it is common to share information in this new Internet wave (for website searches etc) but to have an agent actually sit down, steal your pictures from MLS, put them into Craigslist and mislead the public into thinking that they are the listing agent? That is a new one to me! Is it a violation? I called MidFlorida MLS and they told me “as long as at the very bottom of the listing it says “Listed with Exit Realty Foundations” that this was OK”. After I got up off the floor I started thinking……….

What kind of REALTOR would do this? LAZY ones. When I was a new agent, there was no Internet access. In those days, you had to work to get your business. You got off your deadbeat ass and WORKED at your business. Today, the prototypical LAZY REALTOR can sit in the A/C and post listings that not only don’t belong to them, but not even their office! A shortcut so they think, HOWEVER, if they do this, it tells me all I need to know about them. They will never make it long term in this industry. One thing that has not changed in my 20 years in this business is that “the extra mile still has no traffic jams” and that is the motto of most successful agents.

Those LAZY Realtors might think they are being smart, but when the meet the client who contacted them on the $600,000 listing only to get to the property and see MY SIGN on the lawn, I’ll let them explain to those buyers how “slick” they really are.

My question to NAR is this: WHAT EVER HAPPENED TO THE EXCLUSIVE RIGHT TO SELL CLAUSE IN OUR LISTING CONTRACTS? Somebody better wake up on this or it could be the beginning of the end for the real estate industry as we know it today.

For more information on me, please go to http://www.headofrealestate.com

Why Not Buy Now?

Interest rates are at an ALL TIME LOW. Prices are at a 10 year low. Inventory is being bought by investors who are not flipping, but HOLDING. You can buy a home as an investment, put 20% down and rent it for far more than the mortgage payment.

What is always comical to me is when all of those “sheep investors” come out to play “big shot” like in the Stock Market boom 12-14 years ago when all of those lose “Day traders” came out of the woodwork. They were the big shots one day, then begging to dump the houses they bought when the stock market bubble broke. The slithered over to the real estate side……. 2004-2006 boom in real estate and everyone became a big shot again buying new construction to flip. The bubble broke in real estate and 2009 to today, the “Short Sale” guru’s (same guys) are trying to buy those “Short Sales” and not disclose to the lender that there is a higher offer on the table and they think they are NOT going to go to JAIL? (a few of those guys doing it in Tampa, driving a Lamborgini one day, behind bars now).

REALTORS: Out of the woodwork new agents in 2005 became overnight stars! The market crashed and they did not know how to sell real estate for real, so now they are out of the business. Here come the new group……. the ones that know more than all of us!

What the general consumer needs to understand is that a VETERAN BROKER and VETERAN AGENTS, the ones that are here for the long run are the most stable source of information and guidance from the jungle of this real estate mess! Check the resume’ of your agent before you follow them off the cliff. the real estate cliff that so many sheep have fallen off of since the beginning of time. There is money to be made, slow and steady if you follow the lead of an experienced agent!