Why Exit Realty OWNS THE NEXT DECADE

I have been with Exit Realty THREE YEARS NOW! Often you hear people in Exit talk about is the, residual income we all get from sponsoring agents into Exit. Everyone wants to bring agents into our company for the single level residual money, but as wonderful as Single Level Residuals are…….I think we lose focus on why our company as a whole is so much BETTER than the other brands.

After 18 years with ERA, I finished my last year with ERA, #1 worldwide for them. I realized then that I had spent 18 years climbing a ladder that was on the wrong building. I wanted to come to Exit so bad that I skipped the ERA Convention and did no get my award because I wanted to leave ASAP and start this new chapter in my career. Looking back, I spent close to $100,000 in franchise fees my last three years with ERA. What did I get for that? Access to a VIP tent at the ERA convention where I could get free coffee that lesser producers did not have access to. Management did not know my name despite consistently being in the top ten for them worldwide, year after year after year? I often wonder what kept me there so long? Why do agents not see the light? Why are we so loyal to people who clearly benefit from having us, but we don’t get anything in return? In Exit………. E V E R Y B O D Y WINS!

I wrote a blog in 2009 that if you go back and read it here on WordPress came 100% true (so far) for Tampa. I stated that ERA could not survive long term because the system they use is outdated, broken and will not work in this NEW realty market we are in. Well, in 2011, there are ZERO ERA franchises left in Tampa. One, ERA The Polo Group, was one of the most successful in ERA and the broker, Mario Polo is one of the finest real estate minds you will ever know. He did not fail ERA, ERA failed him by not changing with the times. Most of the major badges fail to look at the overall picture. THE AGENTS ARE THE COMPANY AND YOU BETTER TAKE CARE OF THEM.

With Exit, and this is the point of this blog, you get STATE OF THE ART MARKETING TOOLS, you get the best trainers in the industry and the level of support is so much better than I could have imagined. EXIT REALTY is the Rolls Royce of realty brands. Steve Morris is THE MIND of real estate and has been the leader of our badge since he gave birth to her over 12 years ago. With ERA, I thought CEO stood for “Career Ending Opportunity” because every time they announce a new CEO, they were gone before I could remember their name. At Exit, we have a solid foundation, solid leadership, solid marketing materials, leaders that DO HAVE A CLUE and are in front of the curve instead of always chasing it. Exit e-Listings, Exit Promo Shop are the best marketing tools in the industry bar none. Jeff Lobb is 100% on time with what is happening in the word of technology and we all know that changes hourly, Valerie Reyes can teach you how to bring in more agents and secure your and your family’s future, Bob McKinnen, Tami Bonell, Joyce, Steve Morris and on and on! Hands on management that truly cares about the brand, the agents and the image of what they are building.

I landed on real estate paradise when I landed on Exit. Yes, we have the residuals…………… but we have much, much more to offer than “just” residual income. I’m proud to be here! EXiT OWNS THE NEXT DECADE and beyond!

http://www.headofrealestate.com

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#1 On Google? A Waste of Time of worth the Time?

OK, here we go again. Three new e-mails today with the promise to get me on the first page of Google. I saw another seminar invite with the subject the same. I know the Internet is now the #1 place most BUYERS start to search for listings……. but do they REALLY search Google looking for an AGENT? I would say 100% NO.

I understand that this Internet Google “guru” is touting numbers like “95% of buyers today start their home search on the Internet” and so fourth. But the fact is, MOST of that 95% starts on the Internet alright, but that traffic and “hit number” is driven by sites like Realtor.com and homes.com for example. The buyer finds the house and calls the agent that has the listing. Investing on the enhanced listings on Realtor.com for example and having a good amount of listings to input is MY #1 source of buyers leads.

Don’t be misled. Most of those touting this Google deal have never sold real estate before. I drive traffic to my own website with my own marketing. In 2010, in Tampa Florida, one of the worst realty markets in the USA where unemployment is around 18% and over 60% of homeowners are upside down, I had 115 sales sides. NONE of that business came from Google.

I’m not saying a good position on Google will not look good on a listing presentation, but I can easily overcome such a minor obstacle in my interview process.

To learn more, visit my website at http://www.headofrealestate.com

Why The Next Decade Belongs to Exit Realty

As a twenty year veteran of real estate, I missed the EXiT Realty boat for many years. I was hung up on the NAME of the company. Now that I’m here, the NAME is why I love the company. Exit has many meanings but the most important to Realtors is Exit, as in retirement! Where are you going now on your current path? Agents don’t move because most are sheep. They get a comfort level with the “brand” or just being in that location. But if you are an agent, consider this:

YOU HAVE NO STAKE IN THE COMPANY! YOU THINK THE BROKERAGE IS THE ASSET, BUT YOU ARE THE ASSET AND YOU ARE BEING BRAINWASHED BY THE OTHER SHEEP WHO DON’T GET IT!Agents don’t have a stake in the company and ownership and management does! It’s their job to keep you happy because you are a profit center for THEM, it’s not a profit center for YOU. At Exit, we have SINGLE LEVEL RESIDUALS! Understand it before you dismiss us! Agents DO have a stake in the company and because of Single Level Residuals, the sponsor agent will help you become more successful because they have an interest in you being more successful because they have a stake in your success! They will help you bring in others, not because they get a cut of them (remember, Exit is SINGLE LEVEL) but because those others will be the glue that keeps you here.

Understand this: In a world of 100% splits, Exit is the only brand where you can get to 200%, 300% or 400% and more! Ignore it and we will pass you by! Exit is still the fastest growing real estate franchise in the world today. We are growing! Look around, another of this badge falls, another one of those guys fails! We have the most innovative marketing tools available to us, we have the best training, we have SINGLE LEVEL RESIDUALS!No other brand makes more sense! Look at all the models and compare them to us! EVALUATE the systems and come to your own conclusion! See you over here soon!

http://www.headofrealestate.com

Short Sale “Flip” Realtors

Short Sale ThiefHere we go again! Now before you decide to crucify me, read the entire blog. for my point. It seems that in every Bull or Bear Market in real estate, you can always count on a few things. In a Bear Market, you can always see the late-night infomercial’s of “get rich quick buying foreclosures” programs. In the 1980’s and 1990’s, it was Dave Del Dato, today, take your pick. Consumer: those guys get wealthy selling you DVD’s not buying foreclosures! Want to make money in real estate? Hire a reputable Realtor who knows the renovation game and who is experienced themself in that process. If 2005-2007 taught you anything, it should be that in real estate and the stock market speculation business, there are risks.

Now, here is what else you can depend on: Shady Realtors slithering out from their holes to “help you” get in front of the market. In 2005, how many Realtors did I see buying houses for $500,000 and then the lender giving them $200,000 on top of that to “renovate” the home (that never seemed to get renovated). They were driving new Ferrari’s and Lambo’s and when the market went belly up, they gave the houses back to the bank, but kept the cash. Sooner or later, when this market clears up, I’m certain jail will be in order for some of them.

Now the Short Sale scam artists. They show up with “I’ll negotiate the short sale for you” plan. You list your home with this Agent and a third party negotiates your sale. Say you owe $250,000 and this “negotiator” you hired gets an approval for a sale at $150,000 (and assume the market fell 50% to 60% in your area). Then, that Realtor puts in MLS that they have an approval for $175,000. Then Realtor B from 123 Realty brings an offer for $175,000. Well, the Realtor and his buddy just put $25,000 in their pocket EXTRA without trying to disclose too much to anyone about what is going on.

Nobody got hurt right? WRONG! First of all, in my opinion, it is unethical for a Realtor to be involved with this practice. For one thing, knowing you can sell for more and selling this lower offer to the bank while KNOWING you are going to flip this house for extra money is flat out misleading the banks. I don’t care what your personal opinion is about the banks and how they screw Realtors and cut our fees at the table and that government bailed them out. What is WRONG is WRONG and two or three wrongs by the bank does not give us the right to STEAL MONEY from anyone. The people getting SCREWED are the SELLERS who hired those agents under the pretense that they were being helped. The fact is, most Sellers will have a judgement put against them for the deficiency of the sale. So instead of the seller in this example getting $75,000 judgement against them, they will now have a $100,000 judgement against them. THEY HAVE TO PAY THAT MONEY BACK THAT THE REALTOR JUST STOLE FROM THE BANK.Sooner or later, the house of cards will come down again and close all the loopholes. But for now, those Realtors who participate in this type of sale should be ashamed of themself. Before you cry “Sour Grapes” because I am not making that money, I have closed 94 sides in 2010 and will close well over 100 transactions this year. I have been selling real estate for twenty years now and the REASON I have lasted this long is because I refuse to deal from the bottom of the deck and I refuse to screw the Sellers who hire me to get them out of the scenario that they are in. If that means I take a haircut at the closing table, I’ll take it. What I refuse to do is feed my greed at the expense of others while hiding under the “it’s legal” defense. It is NOT MORALLY correct and if those Agents would get off their lazy asses, they would be able to make a nice living as a Realtor ………………….. while genuinely helping people. There are no short cuts in real estate.

http://www.headofrealestat.com

Listing Agent Must Accompany?

The dumbest thing I see in MLS today is “Listing Agent Must Accompany Showings” in MLS. If you are a Seller, here is a message from Vincent Arcuri: I will NOT be showing your house to my potential Buyers.

Dear Mr. & Mrs. Seller: You are asking why your Realtor attending the showings is not a good idea? I can give you a truck load of reasons why they SHOULD NOT be there but I will keep it short. #1) Nobody in real estate is ever on time. Either I will be running late because the buyer took longer than expected to look at each house or the agent meeting us there is running late so all the showings get pushed back. #2) Your Realtor wants to tell my buyer about every little detail of the house “here is the master bedroom” and “look at that chair rail” and drags what should be a regular showing into this 45 minute DRAMA of an agent trying to show off their real estate knowledge. #3) NOTE TO THOSE REALTORS: Buyers are emotional. They will not buy a house over another because yours is better built and the trusses are commercial grade. They like the pool, they like the location, they think this is the coolest house for the money? SOLD. You being there is not making one ounce of difference in the sale price or if my buyer is going to purchase the house or not. #4) When my buyer is late and you throw attitude around, it further puts your listing in the doghouse.

Locboxes today are safe, effective can be set for showings during certain hours and have the security needed to protect sellers. I set mine from 9:00AM to 8:00PM and deactivate the box at night. After each Agent that opens the box, I will get all the data on-line from MLS. I leave as much information as possible about the home IN THE HOME for any interested buyers to take with them. My listings are EASY to SHOW. That makes them SHOW MORE and the chances of a higher sales price and a faster time to sell are much better.

EGO should be left out of the process and that is what some agents are trying to do when showing up for every showing. Some top producers not have their assistants show up for them! AS IF! Who do WE as AGENTS make the home selling process so difficult on each other! We talk about the banks and how horrible they handle the short sales and REO’s and we do no better as a group.

Making listing difficult to show is a mistake and is not the best representation for your seller or buyers in the marketplace. We can do better.

http://www.headofrealestate.com

What Was America Thinking in Nov of 2008?

What the heck is President Obama thinking? We just sent $70,000,000 to Pakistan for the flood relief? Why don’t those Muslims building the Masque near the site of ground zero throw some money that way? Why does President Obama want to bail out EVERYONE except the people on “Main Street” that he promised to help on the campaign trail?

The banks get a big TRILLION dollar bailout (paid for by the people on Main Street) and now are reporting record profits again. What do the banks do in return? Do they ease the Short Sale crises in America by making the process easier? NO, the are dragging out the process and then when they finally do make the deal happen, the go after everyone involved in the deal to cut fees and do their best NOT TO PAY THE PEOPLE who made the deal happen. Stuffing their own pockets. How is shortchanging those workers on Main Street going to stimulate the economy? If we can’t make any money selling Short Sales, why do we bother? My commissions have been cut well over six figures on Short Sales in the last few years, money that would have been spent and used to stimulate the economy. Now times me by over 500,000 Realtors across the USA! It seems like our President forgot who he was working for.

Now he (President Obama) decided to backpedal on the Masque being built near the site of the World Trade Center disaster. What he SHOULD HAVE SAID (had his Teleprompter been hooked up) was “They do have a right to build it anywhere they want, however I think they should use better judgement in their location of the Masque…… the American people and the people of New York have suffered enough” but as usual, he was apologizing FOR America instead of leading her. Anyone who thinks this guy has done a good job is nuts!

He is spending by the trillions trying to stimulate this flat economy. All he needs to do is cut the taxes of wealthy Americans and offer tax incentives to hire workers and this broken down machine of America can start her economic engine again. But this ARROGANT man refuses to do it because HE wants to be the one to invent a NEW WAY to do it……………… bankrupting America for a shot at history. Well the only history he is making is standing next to Jimmy Carter as the worst commanders in US HISTORY! I’ll bet George Bush is smiling because as much as Obama hates him, he made Bush look TERRIFIC compared to him. He is a despicable man and a despicable President.

http://www.headofrealestate.com

Time For Property Taxes in Florida to Re-Boot

The Florida realty market is showing very strong signs of recovery. The last quarter of 2009 was very brisk, the first quarter of 2010 was very brisk. Two strong quarters or six straight months equals a recovering market. With the first time home buyers tax credit set to expire soon, why can’t the local and state governments do something very smart to get the market booming again.

Why not raise the sales tax in Florida 2% and eliminate property taxes altogether? This will stimulate the realty market, creating huge sums of revenue for Florida from the Doc Stamps on the Deed tax at every closing (Florida charges .70 for every $100 of the sale price to Sellers at closing). The sales tax increase will also make all the tourist pay their share for road wear and tear and it would lower the monthly payment on houses by as much as 25%, making housing more affordable than ever. It would certainly increase non-Florida resident sales for cash paying investors who will only need to pay insurance on those investments.

This will not happen because this type of legislation makes too much sense and our political leaders are stuck in old ways that will not change.

http://www.headofrealestate.com