Many consumers are surprised when I tell them that OPEN HOUSES are an ineffective means to selling YOUR house in 2008. Why would an agent do an OPEN HOUSE if it were ineffective? I did not say it was ineffective for selling houses (as in not yours)! Realtors use OPEN HOUSE signs to draw in potential Buyers into a home. They sign them up on the “Welcome Sheet” or “Sign In” sheet. They gather that Buyers criteria and when the house they are looking at is not what they are looking for (and drive by Buyers, statistically can’t afford the house they initially call Agents on), they get drawn into another, more suitable house and BOOM, the agent makes a commission. REPEAT, REPEAT, REPEAT!
AGENT OPEN HOUSES? Same game, different players. Real Estate Brokers go to these events to try and get to know Agents from other offices. As they befriend them, they start the process of trying to recruit them to come work at that office. Agents to Brokers are what listings are to Realtors……. MONEY. It’s all a complex game and many Agents don’t even realize what they are doing. They just do what they have been taught (“Open Houses to attract prospects” new agents are taught by office managers)!
To grasp this OPEN HOUSE thing, we need to visit the past. About 20+ years ago, there were virtually no computers in real estate (unless you worked for ERA-Electronic Realty Associates). We had the MLS BOOK. This was a MONTHLY print that had all the properties in MLS listed with an abbreviated description of the home and sometimes a very small black and white picture of that listing. This small picture, about the size of your two thumbnails put together and an abbreviation like this “3br, 2 ba, CHA, pool, 2000sq/ft on 1AC, $148K”. Well as you can imagine, the book came out once a month, so if you listed on the 2nd day of the month, you were not going to be in this book for 4-5 weeks. HELLO BROKER OPEN HOUSE! The listing agent throws a party for Real Estate Agents, invites all the area offices and agents to visit! This is how agents found out about available houses BEFORE the book came out! Need to know the latest inventory in an area? Tuesdays from 10:30 until 2:00 as an OPEN HOUSE! On Saturday or Sunday, the listing agent held an OPEN HOUSE for the same reason!
Hello modern era! Today, we can instantly list a home and put 20, high resolution pictures in MLS along with a Virtual Tour while we are at the home. Your home is listed and in the MLS before the agent leaves your home (if they did their homework and have a digital camera on hand). Potential Buyers can look at available homes on their PC at 3:00 A.M. in the comfort of their own home. They know if they have a liking to a home before they even get to the house! Further, the descriptive area is almost unlimited! Now we can describe the home in ENGLISH and in vivid detail! In 2008, we sell houses and the Buyer has never seen the home in person until the walk into it AFTER they close it! Technology is wonderful…. if you hire an agent that knows how to use it!
Bottom line is this: OPEN HOUSE is a grasp at straws, looking for a needle in a haystack in my opinion. It is the Agent trying to stick a pacifier in the Sellers mouth because they lack the necessary skills to sell houses in today’s complex market. Either you can use modern up to date marketing, or you fall into yesterday’s antiquated way of doing business! To learn more, go to www.sellwithvince.com and click the links that apply to your individual situation! If your Rolex is missing after an OPEN HOUSE, you can say Vince Arcuri warned you!
Filed under: Housing, Mortgage, Real Estate, Realtor, Tampa, Tampa Bay, Uncategorized, Vince Arcuri | Tagged: era, florida, just say no, Mortgage, open house, open houses, picture, pictures, Real Estate, realty, rolex, Tampa, Tampa Bay, virtual tour | Leave a comment »