I remember in 1991 when you walked into a real estate office and it was a nice quiet place to work. When you needed to know about a listing, you walked into your office and pulled up an MLS BOOK to see if the listing you took three weeks to make it into this book. THIS is the reason Realtors did “OPEN HOUSES” on listings. If you took a listing on March 3rd, your property would not hit the MLS until the April MLS Book. This is why we took listings for 7 months or 13 months because it took 30 days to get you into MLS (depending on when you listed). We did “BROKER OPEN HOUSE” on Tuesday to let Realtors see the house (because it would not be in the MLS Book for a few weeks) and we did public open houses on weekends for the same reason, no MLS visibility yet.
As we moved to the mid 1990′s, that quiet sound was gone in Realty offices across America replaced by the constant sound of the DOT MATRIX printers and the computer age in real estate. You heard at least 3-4 of those printers going at it from sun up to sun down.
By the late 1990′s to early 2000′s, most MLS information was on a Windows based format and the use of laser printers and to a less efficient degree, those color “ink” machines took over. Virtual tours were born and to me, it seemed like a long time, the market, tech wise really remained steady, without any REAL useful marketing tools made available.
That was before now. That was before I discovered EXIT Realty and my new toolbox of marketing products. E-Listings and Exit Promo Shop. NOW, I can take a listing, take the pictures at the listing and go to my office and within 30-45 minutes I can have a menu of tools available. I can print a FULL COLOR GLOSSY, four page brochure in Promo Shop, I can pump out my “JUST LISTED” postcards for the community, I can e-mail that same flyer to top Realtors in the area and my database and I can do a few more things. My 1-800 number in E-Listings gives my recorded message to potential Buyers of my listings (under my name rider is the 1-800 recorded info line on this listing) and the buyer can hit a button and get my E-Tour right on their Smart Phone in seconds! My listings have a website dedicated to their house (www.whatever the listing address is) with downloadable flyers of the house, mapping to and from the house and other information. I can burn the E-Tour on a CD right from the program, label as well. All of this is sindicated to all major search engines with a click of a button. Social networks like Linkedin, Facebook and Myspace? Upload right to those sites as well. How about on-line tours and e-magazine? I could write for another 2 hours on those products alone!
Open House? Are you kidding? Why waste time waiting for a buyer when you can find 20 of them with the products I just mentioned? Since EXIT REALTY is the only major franchise born AFTER the tech revolution, we are MILES ahead of the competition on the marketing front.
Nobody offers less fees, more than 100% commissions, and all the marketing tools your mind can cover. Nothing compares to Exit! I am going on my 20th year in the business and I am not talking sour grapes here! In 2008 I was #1 WORLDWIDE with ERA and when I saw what EXIT had to offer me, I could not leave fast enough! I skipped the ERA Convention and did not even get my award in 2009 because I was on my way……. DANCING my way over to EXIT! Best decision I have ever made! If you would STOP looking out for your broker, who is also looking out for your broker and look at what is best for YOU and YOUR FAMILY, you will join OUR FAMILY here at Exit. The more you learn, the better decision you can make
http://www.headofrealestate.com
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